Having trouble dealing with ever more powerful retailers?

Having trouble selling to well informed, demanding shoppers?

Having trouble convincing your organization that retail is now central to all their business decisions and actions?

You're not alone.

In this new retail-centric world, marketing as we know it is being severely challenged, and there is an overwhelming need for fresh thinking and new tactics. International branding and communication expert, Keith Lincoln shows you how to realize the full retail potential of a brand. Drawing on arguably the most extensive global analysis of the world of retail ever undertaken, including a Retailization study conducted by A.C. Nielsen, one of the world's leading research companies the Retailization workshop reveals how the world's most successful brands sell themselves in today's evolving marketplace. This groundbreaking approach provides innovative tools, a pragmatic seven step process for evaluating and analyzing your retail strength and potential and a clear pathway to the optimization of your retail strategies and executions. Companies from Zara to P&G to Apple have increasingly adopted and successfully leveraged a retail-centric strategy and have seen enormous business gains as a result. Anyone who wants a competitive edge can't afford to neglect this workshop. It's guaranteed to optimize your retail effectiveness in the most visionary ways.

Contact Keith Lincoln for more info on workshops here