Quote.. "In this new age of retailer dominance, Retailization must be read by marketers in every company-and their advertising agencies. It is a book of fact, not fancy, and conclusions based on reality, not hype. It's a learning experience for anyone in the business of selling at retail. It's a learning experience for anyone selling almost anything" ALLEN ROSENSHINE, CHAIRMAN, BBDO WORLDWIDE

Quote.. "Keep this book away from your competitor! Retailization offers a fascinating insight into the world of retail branding version 2.0" Martin Lindstrom, Brand Futurist & author of BRANDsense & BRANDchild

Quote.. "Retailization tells us that the shift of power toward retail affects the whole marketplace. The questions it raises for marketers are crucial. This book will inspire them to change the way they do marketing" C Miguel Brendl, PhD, Associate Professor of Marketing, INSEAD, Director of the INSEAD Social Science Research Centre