The International Nielsen Retailization survey

The survey (International Retailization Survey by A.C.Nielsen, the world's leading retail research company) was carried out online late, 2005. It specifically examined shoppers perceptions of brands vs private label in mass grocery retailers. The target group was shopping responsible adults between ages 25 to 55. 500 respondents per country were questioned. The survey was carried out in the UK, Denmark, Sweden, Germany, Spain and the USA. It will be expanded to include 10 more countries during 2006. For more info please contact us direct.

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