Who are we?
The three authors represent decades of strategic branding and communication expertise. Between them they have worked with countless global brands and covered a wide range of strategic challenges.

Keith Lincoln has been working in communications for nearly thirty years. He is well known as the author of numerous groundbreaking global trend studies. Keith is a former strategy manager for General Foods Europe, board director of WCRS advertising in the UK, Senior Vice President of BBDO Worldwide in New York and Executive Vice President of Young and Rubicam Europe. He won a gold US EFFIE for his work on Gillette. Keith has run his own dedicated international brand consultancy for the last eight years, FACES International and is a visiting lecturer at INSEAD.

Lars Thomassen started his career in advertising 30 years ago and he has been involved in communications ever since. In 1979 he co-founded Henriksen & Sieling, later BBDO Denmark. In 1998 Lars was appointed Vice President of BBDO Europe and became the Director of the Nordic, Central and Eastern regions of BBDO. Along with his work as a board director of BBDO Worldwide, Lars has been involved with the development of many major global brands.

Anthony Aconis is a graduate of Copenhagen Business School in International Business Management and Communications. From 1996 to 2003 Anthony worked in advertising as a strategic planner both in Scandinavia and New York, becoming a Senior Vice President at Lowe New York. Anthony has worked on major global brands such as LEGO, Heineken and Mars. He returned to the Danish advertising scene as strategic managing director at La Familia before he focused his efforts on writing the book Fireball and opening Fireball - a marketing consultancy.