| Information Management |
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| At ASHDOWN, we regard data as oil, a precious commodity to be
mined and exploited. We believe that with quantitative data the truth is usually to
be found in crosstabs. Analysis is the refining process turning data into
recommendations for the marketplace. Information management is the analysis of existing data. Market share figures which need validation. Survey results, which would benefit from a second look. Or desk research to assess the market situation, using sources as varied as syndicated surveys and the internet. |
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