Welcome to Retailization

You're not alone!
Having trouble dealing with ever more powerful retailers?
Having trouble selling to well informed, demanding shoppers?
Having trouble deciding what to sell where and how?
Having trouble convincing your organization that retail is now central to all their business decisions and actions?
Having trouble keeping your products on your shelf?
In this new retail-centric world, marketing as we know it is being severely challenged, and there is an overwhelming need for fresh thinking and new tactics.

The Retailization unit

The ASHDOWN Group announce an exciting new strategic partnership to help companies and brands harness the power of retail thinking in their development and communication. Recognizing that more and more brand strategies are directly linked to the way brands develop their retail capabilities and thinking, the Ashdown group have set up a strategic unit to uniquely help their clients in this new action orientated philosophy. Together with Keith Lincoln, international retail guru and author of the best selling book ‘Retailization-brand survival in the age of retailer power' we are offering a creative and strategic capability that will help clients in this new era. And turn today's intangible offerings into real tangible customer orientated strategies and executions. Using the latest proprietary research, strategic tools and communication methods we aim to retailize your organizations and fully release your company's retail potential, whether your a brand or a retailer or even a BtB company that's never sold direct before.

What is retailization?
Retailization is a new different service for any brand that wants to survive in today's age of retailer power. It's literally defined as connecting brands to shoppers through the power of retail thinking.

Who can benefit?
Retailization is for anyone in any company that wants to increase the sales of their branded products.

  The ASHDOWN Group - Strategic Analysis, Research, And Development For Marketing