ASHDOWN has worked both for software and hardware companies on products aimed at consumer and business markets. Fieldwork has frequently involved different countries in Europe. Much of the work has concerned market sizing and market performance tracking.

Case History

A number of projects have tracked consumer decision making over time. This has involved conducting repeated interviews with the same respondents, observing how they move from awareness, through interest, to action. Diagnostic work has enhanced reasons for action at various stages.

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