ASHDOWN has a wide experience here. Projects have included these categories: office supplies, commercial signage, safety products, printing and publishing and logistics and distribution. Often projects have sent many challenges: hard to reach audiences, complicated decision making and small budgets. Fieldwork has frequently involved different countries in Europe, including Russia.

Case History

A clients concern at declining loyalty resulted in a longitudinal study, taken from different angles. Fieldwork converted existing and departed customers of competitors and employees. The work helped to set specific performance targets for individual divisions, subsequently tracked over time. A different client wanted to create from nothing a brand aimed at the end users, in contrast to other brands normally addressed at specifiers. This work used highly projective approaches to uncover unmet needs, most of an emotional nature

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