| Automotive
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ASHDOWN's work for different automotive
companies has mostly related to advanced product design. Projects have
concerned both luxury and mass market marques as well as a variety of
vehicle formats. Work has taken place in Europe, the Case History Challenged to depict what gaps might exist between aspiration and actuality amongst large saloon drivers, we designed projects in two parts. In focus groups, innovative project work, based around television characters, set up aspirations, balanced by ethnographical reality interviews conducted in homes of some of the group respondents. On another project, our insights contributed strongly to the definition and restatement of the core values residing in a world famous marque. |
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