Marketing Research

ASHDOWN began by conducting primary research projects for clients. Over the years our scope of business has broadened considerably, but we continue to provide this service for many clients.

DIVERSE RESEARCH TECHNIQUES

We are experienced at handling projects involving quantitative research, qualitative research or both.

Data capture methodologies consist of standard routes such as:

• Face-to face
• Telephone surveys
  
• Web surveys
  
• Postal surveys

Qualitative research methods include:

• Focus groups
  
• One-on-one
  
• Paired depths

In addition, ASHDOWN conducts online panels, mystery shopping and harnesses other market research methods. All work is handled according to MRS guidelines.

UK AND INTERNATIONAL

The ASHDOWN Group works in the UK, elsewhere in Europe and worldwide in countries like USA, Japan and China. Our experience means we know how to handle international projects with a regional perspective and a sensitive understanding of local market conditions.