Testimonials

"The entire Team found the day well run, informative and inspiring. It has certainly helped to shape our thinking going forward and we will all be improving on the way we disseminate insight and research throughout the business."

(Insight Leader, Financial Services)

"As insight professionals, we thought we intuitively built our own strategy around our (internal) customers; but the Insight Horizons process opened our eyes, challenged us and helped us to think differently. The approach was well structured, the people experienced and commercial. And it was great fun. It even changed the vocabulary we used – we’re all Diamond Crusaders now!”

 (Insight Leader, Global Fashion Goods)

"Beginning a conversation with nothing but an ultimate vision for our function’s role within the company was the perfect context for Martin West at Ashdown to help us embark on an exciting developmental journey. By interviewing the internal stakeholders to understand their expectations and needs and by establishing a succinct skills’ framework and activity plan he kick-started the transformation ‘from librarians to consultant’". With these building blocks in place creating the training, delivering it for the diverse insights community as well as making it live beyond the event by posting interactive video learning materials on the Intranet, Martin made a huge contribution to helping the insights function define their part in our company's route to customer-centric marketing. Apart from the training participants' significant positive feedback, and a newly established common language for insight excellence, the real impact of Martin’s work was measureable by the quality of the group’s engagement with internal clients, and a transformed sense of purpose."

(Insight Director, Global Electronics Company, EMEA division)