Memorable and Involving Support Events

Increasingly, research of all types is being used to support the trade sales process. The ASHDOWN Group helps clients uncover genuine customer insights through a suite of tailored services:

RESEARCH-BASED CUSTOMER ENCOUNTER DAYS

Research-Based Customer Encounter Days are a cost effective and informal way to build stronger business relationships, address real issues and remind the whole team what the customers are really thinking.
We bring together a number of your account’s customers at a viewing facility for a three hour immersion and experience session. We use group discussions, mini groups or paired depths across a broad range of topics.
We particularly encourage the creation of ‘issues and opportunities’ to generate product ideas, discuss problems with existing options and examine competitive offerings.  Afterwards, we can then facilitate a short workshop to air main observations can be aired and action points.

CATEGORY REVIEW

Our analytical capabilities mean that we can plug in to your information resources in order to ‘sweat’ the full value from existing in-house data. This might be panels, audits, trade association data or anything else having a relevance to the central issue. Our report highlights key issues and opportunities.

SHOPPER VIDEO FOCUS GROUPS

We have a great deal of experience running focus groups specifically designed to support large account reviews. A simple discussion guide ensures coverage of retailer perceptions, category issues, and reactions to new concepts.
Often we use video to capture customer response and interaction to aid memorability for after meeting reviews.